This book provides you a step by step guide for transforming your business. As per author, We do the business transformation to provide Digital experience to the customer. 

You need to apply ‘Inside Out’ approach for holistic transformation.

To understand the concept better, let us distinguish between what is ‘DIGITAL Experience’ and how to do business transformation with the help of new technologies.

Digital transformation consists of four aspects:

1. Understanding the true meaning of digital experience

2. Understanding the cultural mindset & ground realties of your organization.

3. Understanding new technologies & using them properly to transform the business process around us.

4. Understanding Digital Anthropology, so as to change your mindset & subconscious mind. Th is will help  you in making sure that you are able to sustain this transformation journey in future.